Case Studies

DeFi Platform: Increased Retention with Quest System

Client: Major DeFi Trading Platform | Industry: Decentralized Finance | Duration: 6 months

Challenge

A leading DeFi trading platform was experiencing high user churn. While they had strong initial user acquisition, many users would try the platform once and never return. The platform needed a way to encourage repeat usage, exploration of different features, and deeper engagement with their ecosystem.

Solution

We implemented a comprehensive quest system with XP rewards, achievement badges, and a level progression system. Key features included:

• Daily trading quests with XP rewards
• Feature exploration quests that guided users through platform capabilities
• Multi-step quest chains that unlocked exclusive features
• Leaderboards for top traders and most active users
• NFT badges for major milestones (first trade, 100 trades, etc.)

NFT Community: Mission System Drives Engagement

Client: Prominent NFT Collection | Industry: NFT Community | Duration: 4 months

Challenge

An NFT collection with 10,000 holders was struggling to maintain community engagement after the initial mint. Holders were passive, Discord activity was declining, and community events had low participation. The team needed a way to incentivize active participation and build a stronger sense of community.

Solution

We deployed a mission system with badge rewards and community challenges:

• Weekly community missions (Discord participation, social media sharing, event attendance)
• Soulbound Token (SBT) badges for mission completion
• Collaborative challenges that required community-wide participation
• Exclusive access tiers based on badge collection
• Special NFT airdrops for top contributors

Marketplace: Loyalty Program Boosts Repeat Purchases

Client: Web3 NFT Marketplace | Industry: E-Commerce / Marketplace | Duration: 8 months

Challenge

A Web3 marketplace was experiencing low customer lifetime value. Users would make one or two purchases but rarely returned. The marketplace needed to build customer loyalty, encourage repeat purchases, and increase average order value.

Solution

We implemented a tiered loyalty program with level progression and on-chain rewards:

• Four-tier membership system (Bronze, Silver, Gold, Platinum)
• Points earned on every purchase, with bonus multipliers for higher tiers
• Level progression based on total spending and purchase frequency
• Exclusive NFT rewards for tier upgrades
• VIP benefits: reduced fees, early access to drops, special events
• Referral bonuses that rewarded both referrer and new user